If you want to know how word of mouth can make products catch on, then Contagious is the book for you. In it are many fascinating facts about what makes something go viral and what kind of steps can be taken in order to do so oneself.
Berger uses extensive research on word of mouth to outline why some products are more successful than others and how any product can be made viral.
Contagious is full of information about how word-of-mouth works, why some products become viral while others don’t and what steps one can take to make their product catch on. It offers fascinating insight into online vs offline marketing strategies as well as unexpected insights into human behavior such as how talkative personalities drive consumption habits more than introverts do.