The Super Bowl is just around the corner, and you’re probably wondering how you can make your business look good in front of all those eyeballs. Here are some tips to help you with that! Check them out below!
1) Even if you don’t have a team, talk about your favorite team
Like most of us, you’re probably focused on your own game during football season. But that doesn’t mean you can’t have fun supporting your favorite team. Keep up with their schedules and cheer them on as much as possible—especially if you’re part of a team within your organization. You don’t have to do anything huge, just make sure everyone knows how excited you are to see your teams play!
2) Get in on conversations that are popular
People are more likely to engage in a conversation if it’s already going on, so find out what people are talking about and hop in. This way you can piggyback off an existing conversation (instead of starting your own) that people will be more inclined to jump into. You also know they’re topics worth writing about when they generate discussion. Asking questions is one easy way to get involved with popular conversations. Use social listening tools like Google Alerts or Mention to discover relevant discussions—then contribute your insights by asking follow-up questions or adding valuable perspectives. For example, if a tweet goes viral because of its engagement statistics, reply with something along these lines: Interesting point! How do you think we should handle [insert issue here]?
3) Focus on Providing Value
I’ll be honest: A lot of companies view social media as a place to hide promotional fluff, sales pitches, and other generic drivel. The key to social media marketing is focusing on providing value to your potential customers and fans. Simply telling people that they need whatever you’re selling is a surefire way to make them stop following you (and blocking you if they can). It’s not impossible to sell products on social media; it just takes more effort than pushing promotions out there. So ask yourself what types of posts would provide something of interest to your followers before posting anything at all. If nothing comes up, focus on sharing information about your product or industry instead—people will appreciate genuine updates over ads any day!
4) Think of something unique to offer around the big game
Whether it’s an actual product or just a fun add-on, consider how you can create a tie-in to your business around one of America’s biggest sports days. It doesn’t have to be crazy-expensive; they just need to add value and make sense.
5) Promote upsells or coupon codes
Once you’ve got people interested in your products or services, it makes sense to try to get them to buy more. Promoting upsells and coupon codes is a great way to do that. Check out Sumo’s Coupon Code section, which shows how businesses are promoting upsells on their sites. You can also read our guide on how to promote a discount code . The key is making sure you segment your promotions well so that customers only see offers they want. Keeping track of who does and doesn’t take up an offer is also a challenge.
6) Use Humor When Possible
Everyone loves a good laugh, and people naturally tend to share funny things. Humor is one of your best tools when it comes to social media marketing, so don’t be afraid to use it. If you can effectively pull off a few clever tweets or Facebook posts, you could see an increase in engagement and potential new customers down the line. Even if your idea isn’t exactly humorous, you could still include some lighthearted elements that will make users more receptive to what you have to say.
7) Reach out To Influencers in Your Industry
When it comes to marketing on social media, one of your primary goals should be to grow your reach. And what better way is there to do that than by strategically reaching out to potential influencers in your niche? Influencers are folks with large social followings who share content that is of interest to their audience. By writing them and offering something of value (perhaps a tool, ebook or other piece of content), you’ll be able to form a mutually beneficial relationship. The end result? You’ll boost your own visibility while establishing yourself as an authority in your field. An added bonus: Influencers can also help spread word about promotions and events happening on your site or business.
8) Use hashtags!
Hashtags can be used as a way to enhance your social media content, but you need to choose wisely. If you don’t know how hashtags work, here’s a quick breakdown: When you use a hashtag on Twitter or Instagram (or Facebook), it will show up in your followers’ feeds and become part of that network’s searchable content. Basically, they help get your post noticed—which is good if you want to market during the Super Bowl.
9) Don’t be afraid to promote yourself
The Super Bowl is a great time to promote your business. Even if you aren’t a sports bar or just don’t care about football, you can use social media to share how your business would be there for people even when they need it most—during downtime. For example, say your company does computer repair work and will be available over Super Bowl weekend in case any of your followers needs tech support.
10) Last minute tips (1 week before game day)
Before you start sending out messages to all your clients, take a look at your social media. Is everything up to date? Do you have a Facebook cover photo that needs changing? Are there new photos from past events or old ones from past game days that should be posted? Set aside time just to work on these social media posts and make sure they’re all up-to-date so you don’t have last minute changes come game day. If any staff members handle social media for you, schedule a meeting with them as well to go over important details about what is going on during game day. If possible, schedule social media posts in advance rather than doing it live during game day since more traffic means longer wait times when posting.