The AU Brief: Google Started Writing Your Business Bio
Google's AI now describes your local listing, rankings shook Aug 12-13, and a Smart Bidding change lands Monday. The week's moves for operators.
Trevor Kaak
Trevor Kaak is an experienced author, speaker, and business and marketing expert who is highly knowledgeable in business acquisitions, digital marketing, and SEO.
Read MoreThe AU Brief: Google Started Writing Your Business Bio
Lennox Says 2027. Your Repair Tickets Say Quote Now.
Carrier says replacement mode is back. Lennox says 2027. Your deferred replacements sit in your own service history. Build the list this week.
Cost Searches End in AI Answers. Publish Prices or Vanish
Price and cost searches trigger AI Overviews more than 80% of the time. Build one cost page per service this week: template, tradeoffs, and tracking.
Agent AI Use Hit 100%. Your Data Is the Only Edge Left
Brokerage AI non-adopters fell to 1.9% and agent usage hit 100%. The tool stopped being your edge. Build a private retrieval layer in five days.
The AU Brief: Google Moves Your LSA Money Without You
Google auto-migrates LSA campaigns to PMax this month, new research splits AI citations from recommendations, and Zillow cuts 500 more roles.
83% of Shops Raised Prices. Most Can’t Name Their Margin
83% of home service shops raised prices, yet most cannot name their margin per job. Build a weekly job costing review in software you already own.
Google Cites Itself 8.4x More. Your GBP Card Is Your Homepage
Google AI Mode now shows your Business Profile card before your website. Audit the card like a landing page this week and win the tap, not just the click.
Buyers Now Arrive AI-Briefed. Rewrite Your First Call
Lofty's House.ai and Zillow's AI Mode brief buyers before they ever call you. A 90-minute weekly counter-brief workflow keeps the solo agent ahead.
The AU Brief: Google Rewires LSAs and ChatGPT Sells Ads
Google folds Local Services Ads into Performance Max, ChatGPT opens self-serve ads, AI agents start calling shops, and a disclosure deadline lands Sunday.
Top Shops Run 5.2 Calls a Truck. Average Is 3.8. Close It
Top HVAC shops run 5.2 calls per tech per day. The average is 3.8. Build the five-metric tech scoreboard that closes the gap before heating season.