Trevor Kaak

Trevor Kaak is an experienced author, speaker, and business and marketing expert who is highly knowledgeable in business acquisitions, digital marketing, and SEO.

Joined: August 13, 2024
Articles: 180

The AU Brief

The AU Brief: Your Chatbot Extension Sees Every Page

An MLS chief asked a chatbot how to take his data. It offered a browser extension. Plus AI spend caps, cheaper cache reads, and Google's answer box.

Trades & Contractors

40% of Your Agreement Book Lapses. Renewals Are Why.

Installs are down and service revenue is the business. Most shops lose 35-45% of maintenance agreements a year. Build the 60-day renewal sequence.

Local Marketing & Web

Gemini Picks You 8% of the Time. Sample, Don’t Guess

Gemini recommends the same local business 7.9% of the time. One AI check is noise. Build a 20-prompt sample log this week and read your real rate.

Real Estate & Realtors

ChatGPT Reads Zillow’s List, Not Your Agent Profile

37,500 AI searches named just 42 agents per city, and 86.9% of ChatGPT's Zillow citations hit the directory page. Rank in the list, not the profile.

AI for Local Business

Your Win-Back Email Gets 2%. A Phone Call Gets 30%.

Automated win-back emails convert lapsed local customers at 1-3%. Phone calls hit 25-40%. Use AI to build the call list, then dial it yourself.

The AU Brief

The AU Brief: Your Software Vendor Is Now Your Rival

ServiceTitan cut Podium with 30 days notice, just 21.2% of top agents get cited by AI, and Google now publishes your social posts. The week, filtered.